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How to measure and analyse the texture of food, cosmetics, pharmaceuticals and adhesives.

Tuesday 5 September 2023

The sensory experience of packaging: Optimising functional efficiency and mechanical properties

Packaging serves as more than just a protective shell for products; it is an integral part of the consumer experience. While visual aesthetics and tactile sensations often take the spotlight, the functional efficiency and mechanical properties of packaging play a crucial role in enhancing usability and convenience. These elements contribute to the sensory experience of packaging, shaping our perception and interaction with products.