According to Kantar Worldpanel, the food-to-go market as a whole rose to be worth £25bn in the year preceding September 2018, and food manufacturers have kept up with rising demand with a stream of innovation that fits into busy, on-the-go schedules. Products are easy to carry around and made simple to eat in single servings, often with forks, spoons or chopsticks included in the packaging. This trend has arrived at the same time as an eco-friendlier generation, with increased interest in plant-based food and dislike of single-use plastics, so products with a high meat content and traditional plastic containers will likely be snubbed in the supermarket.
