In contrast to the well-known sweet toffee version, we are now seeing the introduction of a myriad of flavouring choices which is injecting the element of excitement and fun into the market.
Consumers’ growing interest in ethnic and exotic flavours has influenced brands to develop new, innovative and interesting flavours such as maple sea salt, green apple caramel, sour cream and onion, fruit chutney, pulled pork.
The range of flavour offerings changes from country to country according to national preferences and maturity of markets.
