How to measure and analyse the texture of food, cosmetics, pharmaceuticals and adhesives.

Tuesday, 2 August 2016

Texture in Cosmetics – Texturity™?

Powder girlIn view of the growing cosmetic product offering, consumers risk being overwhelmed, leaving brands having to do even more to stand out and engage them. 

While there has been a lot of focus over the decades on aroma there has been far less concentration on touch, textures and sounds; and while textures and touch are crucial to the user experience, they don’t feature as prominently.