 |
| New Hair Stiffness Rig |
Analytical technology can help the hair industry substantiate ambitious marketing claims about shampoos and conditioners that claim to leave hair soft and manageable, make hair look more youthful or increase volume. When a hair product is marketed, certain claims are written on the packaging or in adverts with statements regarding its performance and efficacy. These claims must be substantiated with laboratory testing to prevent misleading consumers and going against legislation – manufacturers cannot assert that products have properties they do not have. The test used is determined by the claim being made. E.g. a claim for ‘improved softness’ might be substantiated with a bending test using a newly available Hair Stiffness Rig.
