Advances in petfood: Texture analysis in research

The soaring demand for protein poses a real challenge, because current available supplies just can't keep up. This gap between protein supply and demand is expected to continue to expand as the world population reaches 9 billion people by the year 2050 (and as global pet ownership also increases).

From alligator, kangaroo, buffalo and brushtail possum in dog and cat treats petfood companies have cleverly catered to growing consumer demand for ever more exotic and novel sources of protein. Just as people are seeking to try new types, and increase the levels, of protein in the foods they eat, they are doing the same for their pets' foods, thanks to ongoing humanisation.