Cosmetics, beyond their functional benefits, are celebrated for their sensory attributes, which play a key role in user satisfaction and brand loyalty. The silkiness of a foundation, the luxurious feel of a night cream, or the smooth glide of a lipstick are all textural properties that enhance the user's experience. These physical properties not only determine how a product feels upon application but also its efficacy, longevity, and even its aesthetic appeal on the skin. For many consumers, the tactile experience of a cosmetic product can evoke emotions, be it the comforting richness of a moisturising mask or the consistency of a gel-based eye cream. These unique textural experiences contribute significantly to the perceived value and efficacy of a cosmetic product, making them an integral part of a product's identity.
