
Consumers are more aware of, and knowledgeable about, their health than ever before.
This increased focus has led to people following a variety of different diets, with a wide range of dietary specifications, putting pressure on manufacturers to develop a portfolio of foods and drinks to meet individual needs. In many cases, this involves reformulating an existing product to have more of a particular ingredient, such as higher protein content, or less of another, including salt, fat and sugar.