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How to measure and analyse the texture of food, cosmetics, pharmaceuticals and adhesives.

Tuesday 27 April 2021

Food product design serving Generation Z


Selfie girls with ice cream
In the immediate future, it’s time for Millenials to move over. Generation Z is coming of age and is set to become the purchasing powerhouse of the global economy.

Research has shown that Generation Zers (typically born after 1995) to be more health conscious, more open minded and more international in their habits compared to Millenials, meaning we can expect some significant changes in the years ahead.

Generation Z has the potential to reset expectations for health and wellness, increase the reach of international cuisine, and heighten creativity in the kitchen. This means food manufacturers should be looking to produce more healthy formulations based on fruits and vegetables, more internationally diverse ingredients and flavours, as well as more interactive products enabling creative experiences. This is where texture will play a large part in creating those culinary experiences and where texture analysis is equipped to test and measure the result of food manufacturers' new creations.