Consumers crave novel flavours, heat and unusual texture

When it comes to food and drink flavours, consumers are more difficult than ever to impress because of the amount of choice they are exposed to. 

As such, it is crucial that food and drinks are not only seen as appealing now but create some sense of excitement and adventure among consumers. Brands should push the boundaries of sensory appeal by continuing to launch products with new and innovative flavours and textures. The goal, when applicable, is to see these unusual flavours combined with novel textures and colours to create a truly unique consumption experience.