Roughly 1% of the UK follow a vegan lifestyle – a small percentage, but nonetheless an enormous number of consumers are represented by the vegan community.
Even
vegetarians and meat eaters are starting to eat less meat and choose
vegan alternatives due to increasing awareness of the benefits to the
environment, animal welfare, health reasons and simply to keep up with
food trends. Vegan food has improved greatly during its rise in
popularity over the past few decades.