Wooing the Senses through Texture

From the rise in popularity of artisan foods, to growing interest in global cultures and cuisines, consumer desire for culinary stimulation has led to a greater breadth of food ‘experiences’ being developed.

Before a consumer has even started to eat, they have an expectation of what they are about to experience and already some of their senses will have been activated. The crunch and crack from a bag of popcorn or the sight of melted oozing cheese on a freshly baked pizza are typical things that help our senses play a crucial role in how memorable, or not, the food we consume is.

The right texture can take products like French fries, yoghurt and candy-coated nuts from dull to deliciously daring. In short, if a product’s texture is wrong, consumers will notice.