INTRODUCTIONBefore paint was ever splashed onto canvas or cave walls, it was daubed on faces and bodies, not only for symbolic purposes but for decoration too.
Today, a plethora of beauty products are seen lined up in the display windows and shelves of shops and stores everywhere.
The cosmetics and personal care market is extremely crowded, making it an extremely competitive arena. In this industry, the combination of good marketing and product quality must be compelling to gain shelf space, consumer attention and repeat purchase.
