Measurements using the Volscan Profiler
Many products come with claims for enhanced and long-lasting hair body or volume while taming flyaways and frizz. As with any other claim, scientific testing must back it up. Methods to do so include the measurement of the body of a tress sample using a custom made holder (volume, surface area, frizziness and furthest flung hair) and the measurement of a mannequin head (comparison of treatments on each side of the head, root lift and crown volume on each side).
High body follows the loose definition of thick and bouncy hair with high volume and much movement when the head is turned. It may also be defined as hair with good elevation from the scalp in both the vertical and lateral directions.