How Consumers measure Texture – from first sight to swallow

Food texture plays a significant role in how consumers experience the foods andbeverages that they consume and in their preferences. 

 

Whilst we might think that taste is the key driver, texture is actually our first, and often our lasting, impression of the food we eat and is deeply entangled within other sensory properties. According to Ingredion, texture impacts other sensory modalities, even if consumers aren’t aware of it. The overall taste experience is influenced by texture when food and beverages are consumed.