Veganism is growing in popularity due to increased education about its environmental, health and ethical benefits. An Alpro report from 2018 (‘Plant-Based Profits with Alpro and BB Food Service’) stated that the UK plant based market at the time was worth £443m, having grown by £129m in three years. Due to this growth, vegan alternatives to products traditionally made with animal produce have swarmed the food market, and most use the new term ‘plant-based’ to describe a vegan product. It is now possible to buy a vegan version of almost every animal based product from chocolate fudge cake to crispy duck, and new companies are popping up that are dedicated solely to plant alternatives.
