
Across the country, people are choosing to eat less meat for the health of their bodies and the planet, whether for one meatless day per week or a lifetime.
The ‘fake meat’ business has been around for decades, but it has not quite taken off due to price or down to visual, textural or flavour failure. However, the meat-fakers say they are on the verge of a breakthrough, that there is a real possibility that a new era of fake meat – nutritious, cheap and indistinguishable from the real thing, made either of synthesised animal tissue or derived from plant material – may be upon us.