In a world full with mirrors and Instagrammable opportunities, the way hair looks is generally at the top of the list of beauty priorities. It's no wonder, then, that haircare products account for a significant portion of the beauty market. Today's producers must attain product consistency and high standards, as well as novelty value and noticeable outcomes, if they are to succeed in keeping customers coming back for more.The science of texture analysis has a wide range of applications in the haircare industry. With its compressive and tensile capabilities, the TA.XTplusC Texture Analyser can apply specially designed test techniques to examine an unrivalled range of physical qualities. These test methods can be used to evaluate claims about product performance by quantitatively testing the effects on hair.
