At
one time, “sports nutrition” might have conjured up images of
body-builders and professional athletes, but today’s market has spread
way beyond the weightlifting gyms and sports leagues and into urban area
and shopping centres worldwide. This opens up nearly unlimited opportunities that manufacturers and marketers can exploit.
While sports nutrition continues to be dominated by bulkier products such as powders, functional food and beverages (e.g. sports drinks/RTD), companies should keep in mind the strong consumer preference for capsules when considering the dosage form for a new or existing sports nutrition product.
