How to measure and analyse the texture of food, cosmetics, pharmaceuticals and adhesives.

Tuesday, 13 August 2019

Is your Ice Cream Tub at the Top of the Stack?

Ice cream tubs
An ice cream tub has an important job. It must attract the supermarket shopper with an appealing design, often showing off the ice cream through a transparent window. 

The structure of the ice cream should be protected – any decorations or surface construction should remain in place and not be squashed by the lid. At the same time, there are requirements for packaging to be lightweight, stackable and suitable for nesting in pallets during shipping as well as minimising both empty space and material usage.