The development of cosmetics for release into a competitive market is a high cost endeavour,
so it would be inefficient for these high stakes products to be shipped
in low quality packaging, or for the container to degrade during its
shelf life. Packaging is the first thing the customer sees in the shop so from this point of view the graphics and physical design are important to make it stand out amongst other similar products; the appearance of packages can directly affect marketing. However, the main purpose of packaging is to ensure the product arrives in a customer’s hands in perfect condition and to prevent any losses caused by shipping, handling or storage.
