Energy bars are popular, delicious snacks and substitute meals for exercise lovers and sports participants. They are often supplemental bars containing cereals and other high energy foods targeted at people that require quick energy but do not have time for a meal. Living faster means an increased need for on-the-go energy and in-between meal snacks.
The increase in obesity has also lead to a growing interest in ‘satiating’ meal replacement bars. Both pleasure and health are strong drivers of this snackification trend.
