Testing Clean Label Personal Care & Cosmetic Products

It started with food. Now the “clean label” movement is influencing the development of personal care and cosmetic formulations. There is a lot of confusion of what exactly constitutes a “clean label” product. However, it is generally accepted that “clean label” means using as few ingredients as possible and using only ingredients that consumers recognise.

What’s behind the trend? Consumers are demanding products that they perceive are better for their bodies, families, and the environment. Market research shows consumers now rank natural ingredients and environmental impact ahead of brand