Checking the texture of upcycled and clean-label cosmetics

Spreadability test on the TA.XTplusC Texture Analyser

In 2022, we are expected to see a big worldwide trend: sustainability - with cosmetic and ingredient companies pledging to use more plant-based/natural ingredients. For the benefit of themselves and the environment, consumers have begun to regard sustainability as a standard moral and ethical need. The growing demand for more sustainable products, as well as the renewable features of natural raw materials, are a perfect match to bring ‘circular’ beauty on our shelves. Circular beauty involves the concept of upcycling to make use of left-over or discarded ingredients.