Consumers crave novel flavours, heat and unusual texture

When it comes to food and drink flavours, consumers are more difficult than ever to impress because of the amount of choice they are exposed to. 

As such, it is crucial that food and drinks are not only seen as appealing now but create some sense of excitement and adventure among consumers. Brands should push the boundaries of sensory appeal by continuing to launch products with new and innovative flavours and textures. The goal, when applicable, is to see these unusual flavours combined with novel textures and colours to create a truly unique consumption experience.


At a time when consumers are becoming more experimental and demanding than ever before, there is an opportunity for brands and products to continue to push consumers’ sensory perceptions and really wow. For instance, a total of 42% of consumers that were surveyed across the globe said that they liked products with new and novel textures.

Read more about this survey

TA.XTplusC Texture Analyser

Once manufacturers have decided that their new products need to have a textural focus they will need to measure this texture in order to provide consistency of quality and, in return, consumer satisfaction and brand loyalty. This is where the TA.XTplusC Texture Analyser is the obvious tool for the job.

If you would like to see a summary of the many different textural properties that can be measured, visit our Textural Properties page 

Alternatively, request an article which gives common examples of how a Texture Analyser can be applied to the measurement of many food products. 

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We can design and manufacture probes or fixtures for the TA.XTplusC texture analyser that are bespoke to your sample and its specific measurement.

Once your measurement is performed, our expertise in its graphical interpretation is unparalleled. Not only can we develop the most suitable and accurate method for the testing of your sample, but we can also prepare analysis procedures that obtain the desired parameters from your curve and drop them into a spreadsheet or report designed around your requirements.

For more information on how to measure texture, please visit the Texture Analysis Properties section on our website.

The TA.XTplus texture analyser is part of a family of texture analysis instruments and equipment from Stable Micro Systems. An extensive portfolio of specialist attachments is available to measure and analyse the textural properties of a huge range of food products. Our technical experts can also custom design instrument fixtures according to individual specifications.

No-one understands texture analysis like we do!

To discuss your specific test requirements click here...