Texture has always been an important consideration during product development. It often determines a consumer’s first impression and thereby offers a lasting impression to the eating experience.
than ever we are seeing a huge increase in the interest and attention
being given to texture during product development. Innova Market Insights
has reported a significant increase in front-of-package texture claims
and the addition of creative language to communicate the texture
message. Ingredients also appear to be advancing to, for example,
improve the crunchiness of chips, the chewiness of soft candies, the
creaminess of sour cream, and much more, allowing for the formulation of
a myriad of products that consumers crave.