Energy bars are popular, delicious snacks and substitute meals for exercise lovers and sports participants.
are often supplemental bars containing cereals and other high energy
foods targeted at people that require quick energy but do not have time
for a meal. Living faster means an increased need for on-the-go energy
and in-between meal snacks.
The increase in obesity has also lead to a
growing interest in ‘satiating’ meal replacement bars. Both pleasure
and health are strong drivers of this snackification trend.